Greg Goodman
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Creating and Exploiting “Strategic Intangibles”

The power of brands and intellectual property to control markets is matched only by the speed with which new ideas can destabilize them. What that means to your business, of course, depends on which side of the equation you’re on.

Staying on the winning side starts with a recognition that intangibles drive value—in products, in services, and in companies. Whether it is a brand that commands a premium over an identical generic, a patent that delivers a competitive advantage, proprietary knowledge and trade secrets, or simply a reputation, intangibles affect the success of every business.

What are the proprietary differences that make a difference in the success of your business?...or might? Such “strategic intangibles” may not show up on a balance sheet but they can and ought to be cataloged, evaluated, and managed just like any other portfolio of assets—with a comparable objective of sustained growth. Ask about auditing your strategic intangibles!